Loc: Central PeA
|Posted: 4/22/2013 11:51:52 AM|
I don't know why, but this thought came to me over the weekend after pondering the demise of so many scrappy mags.
Do you think the loss of our magazines makes it harder to attract new scrappers to the market? I know many of us find so much inspiration on-line. Which makes it hard for the magazines to compete and they lose subscribers, then eventually stop publication.
I know someone may stumble on to a site like 2 Pea's, get interested and start scrapping, but think it would be more plausible that someone would see a mag at a store, flip through it and become interested.
Or do you think home parties and current scrappers are the key to attracting newbies?
Loc: Plano, TX
|Posted: 4/22/2013 12:03:55 PM|I think that current scrappers are key. I know that for me I was interested in scrapping but it wasn't until I met someone who was an established scrapper who could 'take me under her wing' that I became a true scrapbooker- for lack of a better term.
No matter how much insipration is out there if I didn't have people to share this with I don't think I would have ever gotten this far or deep in patterned paper!
In The Shadow
Loc: Columbus, Ohio (Southwest of)
|Posted: 4/22/2013 12:09:46 PM|
I think many things work. Giving gift albums, home parties.
I even hosted a baby shower and took an instant camera and a pre-made album, it was a hit. I attached each card in the album and took a pic, the quests loved it. I had them to sign a page with well wishes like we did with our high school annuals.
Canon XTi, Canon 100mm 2.8 Macro,Tamron 17-50mm f2.8,Canon 28x105mm USMII f3.5-4.5, Canon 85mm 1.8, Canon 75-300mm f4.-5.6
Seeing...Through My Eyes
Loc: Århus, Denmark
|Posted: 4/22/2013 12:10:10 PM|
An internet savvy person will do a search on the term. That's what I did when I started... I never saw a scrapping magasine until at least two years later.
Loc: Just a short drive from Nashville, TN! (Yee-Haw Ya'll!)
|Posted: 4/22/2013 12:21:37 PM|
I started scrapping after seeing Scrapbooks, etc. at Tower Records in Memphis, TN on vacation.
I think it does make a difference but then again, that was 12 years ago - before I was online as much.
|Posted: 4/22/2013 12:47:06 PM|The newer generations do everything on the computer anyways so unfortunately the industry will prob head towards the digital outlet as a whole eventually
|Posted: 4/22/2013 1:21:14 PM|
Not only demise of magazines but also LSS. I think the LSS is so valuable to a new scrapbooker. It used to be this small community of friends and there was so much help there for new scrappers.
Loc: NW Ohio
|Posted: 4/22/2013 1:27:51 PM|
My mother got me started scrapbooking, and then through my work I have introduced it to co-workers. I think we need to be good "ambassadors!"
Loc: Aussie in SC. USA
|Posted: 4/22/2013 1:32:13 PM|
I have a friend that is interested in seeing how it works... her husband is actually the one pushing her into scrapping with me once our house is built and I'm organized. For myself also, I had to see what was out there and what other scrappers were doing before I even bothered to try. Prior to about 2003, I thought scrapbooking was hideous.
Ancient Ancestor of Pea
|Posted: 4/22/2013 2:22:07 PM|Speaking of new scrappers, Does 2 Peas offer a FREE "beginning scrapbooking" video class?
It would be a great idea, so we can direct newbies to! I think most of the lovely weekly videos would be pretty overwelming to someone new to our hobby.
Shimelle has a great video essay on her blog about scrapping the everyday - thinking though why and what to scrap. But I would think that learning about acid/lignin free products, photo safe binders and so on would be inportant ideas as well.
I think such a thing (if it doesn't exist already) should be free, because I can't see paying for something like that before I even know if I want to be "A Scrapbooker".
PEAring through my camera lens
|Posted: 4/22/2013 2:33:34 PM|
I think it's a lot more complicated than just the demise of magazines, etc. I think there are a lot of reasons, but ONE of them is that newcomers were/are probably discouraged by trends in more recent years.
Not everyone can afford to put one photo on a page, pretty it up with $20 in embellishments, and do that for a lot of photos. I think the push by manufacturers (and those who sell scrapping supplies) to use a lot of products on every page has backfired somewhat. The cost, time, and complexity of trendy layouts has frightened some new scrappers away. They see this hobby as being too expensive and/or too time consuming. They are made to feel like every page has to be a work of art.
No, it doesn't need to be, and not everyone scraps that way, but even the magazines fed that perception.
|My Scrapn' Blog
Photographers are violent people. First they frame you, then they shoot you, then they hang you on the wall; but if you're real good, they will scrapbook you!
Loc: Central PeA
|Posted: 4/22/2013 2:35:18 PM|I know once I got into it, I did start using the internet to find more. But I wouldn't have just stumbled on it, I'd have to know at least something about it in order to know to search for it. Of course, I didn't have the internet when I first got into it.
I actually got started through CM. I was invited to a home party & was reluctant to go. By the end of the couple hours, I was hooked. It wasn't something I thought I'd like. So I would not have had a reason to search it on the internet. This was back in late '99, so I'm now a lifer and a die-hard.
I would love to "recruit" people into the hobby. But the only people I'm usually around are the co-workers that already know I scrap and aren't interested & a few scrappers I go to crops with.
|Posted: 4/22/2013 3:30:00 PM|
I think that the magazines helped expose people to all the things scrapbooking can be... I watched one of Shimelle's videos and she talked about how people are sometimes shy or embarrassed to talk about the fact that they scrapbook... It reminded me of talking to one woman who was "archiving her family history"... She was scrapbooking (past and current family photos), but wanted to distinguish herself from the negative connotations she felt were associated with "scrapbooking"... She wasn't stuck up about it - it wasn't an aesthetic thing that bothered her... She wanted people to understand that she was documenting, journalling, record keeping, and researching her family roots rather than thinking she was putting stickers on a page for fun... She was also a wonderful artist, and so she didn't have an issue with art for art's sake either... It really was that she felt that her "archiving" was much more than just art or fun...
I'm just a pea:)
Loc: *Sunny Southern California*
|Posted: 4/22/2013 3:42:16 PM|
"I have a friend that is interested in seeing how it works... her husband is actually the one pushing her into scrapping with me once our house is built and I'm organized. For myself also, I had to see what was out there and what other scrappers were doing before I even bothered to try. Prior to about 2003, I thought scrapbooking was hideous. "
Can't you scrap at her house until yours is done?
|Posted: 4/22/2013 7:05:39 PM|
Tons of decorating magazines have disappeared also and it hasn't hurt the home decor market. We just look for info in a different way now.
Loc: North Carolina
|Posted: 4/22/2013 7:28:43 PM|I think if you offer a great magazine.. people will buy it. Look at the Food Network magazine - it has a huge readership in the print and online versions and has only been around a few years I believe. Yet, look at all the recipes online, and that magazine is successful. I think the problem right now is CK doesn't appear to be run by people who actually scrapbook and they don't have the "vibe" that they used to. I used to love seeing the stuff about Lisa & Becky, but then I felt for a while that the magazine was too focused on certain scrappers, and that bored me. Now, there's so much digital stuff despite the fact the far majority of scrappers don't "scrap" that way. I know some of the older scrappers were turned off by that. You have to offer inspiration, great look, layouts, articles. They need to hire me... LOL.. heck I've been writing for the best scrap manufacturer for 7 years now, I'm pretty sure I could jazz up their stuff.
Loc: Enjoying the summer sun!
|Posted: 4/22/2013 8:27:54 PM|
But think of how many new people Pinterest is going to attract...
Loc: Ontario Canada
|Posted: 4/22/2013 8:46:11 PM|
I was "recruited" thru an online Mom's group. I'd never heard of it. Took myself to M's and was instantly hooked. I've always enjoyed cutting, pasting, colouring, stickers... and I think lots of girls do, and so will grow up to scrapbook, like us. It's a wonderful hobby that combines something valuable with something artsy. Like quilting and knitting and sewing too.
I have myself recruited my SIL who is a total addict now. And my Mom has started in with a community "crafts" group who got her going!
I've never heard of anyone being hooked by magazines. For me, looking at art doesn't inspire me the way creating it does...so pictures of finished pieces are less effective than pictures of new supplies, colours, and things in progress.
Pea with a Pen
Loc: Southern California
|Posted: 4/22/2013 8:55:30 PM|
I have not read through all the posts before mine, but the first response to OP's question said "current scrapbookers are the key." I could not agree more.
One thing I know is what got me into it, and that was seeing a friend do CM, and then seeing a CMC do it much better. (and much better than most CMC's even, I might add)I never bought CMC, but when I saw there was less expensive options out there, at certain retail stores, I got started. LSS's, Two Peas and paying attention to scrapbooking magazines came later.
This is also true for someone I introduced to scrapbooking. To help her get started, we went on a tour of a certain retail store. My friend was going to have stay on a very tight budget, and we were discussing that. I never took her to the LSS because of that. But at that certain retail store, there another shopper overheard us, and told my friend some ideas I had not thought of for saving money on embellishments. Like shopping in the other parts of the store for similar craft items that were being sold as a slightly different product in the scrapbook section.
So I think it's going to be mostly word of mouth that gets new people into scrapbooking, and that our certain retail stores will also intrigue some people into learning more.
|Posted: 4/22/2013 10:06:32 PM|
One thing that's missing for me, believe it or not, is the advertising in the magazines.
I found the ads often had cool artwork, and it made me want to go out and buy new supplies - which keeps the industry oiled. With so much readership shifting to Pinterest and other ad-free online boards, the manufacturers have a smaller audience for their new stuff.
Also, for me, there's just something fun about flipping thru a scrapbook magazine - maybe it's the same gene that makes me a paper scrapper and not a digi scrapper.
I don't know that the magazines necessarily bring in new scrappers, but they sure can enourage (me) to spend more on this hobby!
|Posted: 4/23/2013 9:15:02 AM|I can see a few problems, mostly things previous posters have already touched on:
1. Current techniques are (or at least seem) expensive, which can discourage newer folks. It's a big investment up front to get a set of Copics, or a bunch of flowers and embellishments for one page, when you're not totally sure you will like them. A sheet of paper and a pack of stickers used to be a far smaller committment.
2. Sometimes established scrappers/LSS folks can be "cliquey" (please don't be offended - this is just what I've seen). Maybe because there are less and less resources and stores, people feel more protective of them? People get comfortable in their ways and who they know and what they do and new folks aren't always made to feel welcome. I have a local LSS and an Archivers, and the staff is not welcoming to me at either, but "regulars" are welcomed by name and with open arms. I've tried to be friendly, ask questions, take classes, but it seems like since I haven't been around for years, my money's not as good. I'm not expecting instant friends, but it's also not fun to sit alone at a crop because people are keeping to themselves, or to be snarked at by the staff because I accidentally sat in a regular's seat. This may be a local culture issue, but I've heard of it happening elsewhere as well.
3. I really liked the style in Scrapbooks Etc, and I am sad it folded. I found so many new products and ideas in there that I wouldn't see in my local stores. I think the difference between scrapping and home decor (the example someone gave on here) is that home decor will always be around. Like cooking - people will always cook. Scrapping isn't a constant, and the market can't support a magazine that's expensive to the subscribers (for the amount of content you get vs price) and expensive to produce, when manufacturers get their publicity online through blogs, Facebook, etc.
It ABSOLUTELY takes current scrappers to bring in new folks - probably on a one-on-one basis. If we want it to continue, we have to be proactive about bringing in new folks and new ideas. I'd actually welcome a home party as an alternative way to get new ideas and meet people. Seeing samples and examples helps so much! I support local stores and magazines as much as I can, and always try to be friendly and invite new folks to scrap with me.
Ancient Ancestor of Pea
|Posted: 4/23/2013 12:03:46 PM|
I don't think so. I didn't start because of a magazine. I started because one of my friends made this really cool albums every year of us in college (sadly she doesn't live close enough for me to scrap with). After looking at her albums so many times I eventually thought, "I want to try that."
I think most of my albums are too personal to share, but I think I'm going to make some sort of wall hanging to display in my living room. Maybe it will serve as a conversation starter and get some friends thinking about picking it up. Maybe I'll start a basket of mini-albums on my coffee table for people to leaf through too.
|Posted: 4/23/2013 3:46:59 PM|
Interesting question. I started because I found a magazine. I poured over it and lifted a page for my first page. I didn't know there was anything online for a long time and then once I did, I first felt so overwhelmed! I stuck with and am so glad I did but a magazine did get me started. It makes me so sad that the magazines are folding. I love flipping and earmarking a paper magazine. Looking at the online versions is too much like work to me.
Loc: Central Louisiana
|Posted: 4/23/2013 5:57:22 PM|I didn't start because of a magazine but by a scrappy friend who noticed I liked to take pics and journal. She opened me up to the world of scrapbooking. I have always thought the scrapbook magazines were ridiculously expensive.