Rhonda Anderson new company

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Posted 2/25/2014 by tchk in General Scrappin'


PeaNut 344,036
October 2007
Posts: 441
Layouts: 32

Posted: 2/25/2014 10:30:41 PM
RA- the co-founder of Creative Memories- left the "new" company Ahni&Zoe by Creative Memories over the weekend. She has gone with Heritage Makers, a digital scrapbook company, and is working with their parent company to start a new line of traditional scrapbooking supplies that sounds like it will attempt to replicate the original CM supplies: strap hinge albums, etc.

Any thoughts?

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Sizzix & QK Junkie

PeaNut 253,844
March 2006
Posts: 860
Layouts: 0

Posted: 2/25/2014 10:32:57 PM
Anyone want to place bets on how long before Ahni & Zoe goes belly up?

Ancient Ancestor of Pea

PeaNut 108,542
September 2003
Posts: 7,155
Layouts: 0
Loc: ND

Posted: 2/26/2014 12:17:33 AM
Seriously does anyone really care anymore? I started scrapbooking with CM, but life goes on. There are so many other really great companies out there to spend my money with.


"When was the last time you did something for the 1st time?"


PeaNut 145,403
May 2004
Posts: 132
Layouts: 0

Posted: 2/26/2014 8:36:55 AM
I have to agree with amom23. I am over CM. It was nice when I started and it was my springboard. There is just so much more out there and I enjoy using products from many different companies. It will be interesting to see how long the new digital stays around.

ca angel

PeaNut 400,602
November 2008
Posts: 2,455
Layouts: 36
Loc: So Cal

Posted: 2/26/2014 10:02:37 AM
Scrapbook Update has an exclusive interview with her here .

I found this quote very telling

“I will have so much more control over this new mission…My voice got quieter and quieter and quieter over there.”

Not sure about the move to Heritage Makers. Aren't they all digital? I wish her success but I think that direct marketing is a big gamble right now no matter the product.

PS even though I am very familiar with CM I had no idea what the names of the founders are. You may want to add CM In the title for those like me!

Ca angel


PeaNut 103,722
August 2003
Posts: 336
Layouts: 4
Loc: Westland, MI

Posted: 2/26/2014 10:10:35 AM
This has been such a whirlwind the past few days. I really think Ahni & Zoe are on their last legs and won't last much longer. It was a big mistake to turn their back on loyal customers and search out a whole new customer base of "time-starved" moms when you're business plan hinges on parties. Time-starved people don't have time for direct sales parties! Plus their products aren't very good - IMHO. This whole CM/AZ/now HM thing is frankly, a mess...but certainly interesting! I blogged about it today here - Lisa's Workshop.

Love Letters Pea

PeaNut 65,852
January 2003
Posts: 29,505
Layouts: 385
Loc: Nashville, TN!

Posted: 2/26/2014 10:59:59 AM
Who needs all their drama? Seriously. It's just paper and adhesive. No thank you.


PeaNut 103,722
August 2003
Posts: 336
Layouts: 4
Loc: Westland, MI

Posted: 2/26/2014 12:02:44 PM
I know to a lot of people CM was just another scrapbooking company but for many people it's much more than that. Many lost their retirement funds. Make A Wish & the Breast Cancer Research Foundation is missing money owed to them by Creative Memories/Ahni & Zoe. People lost their source of income - some that their family depended on. Personally, as a CMC for over 12 years it meant much more to me than just scrapbooking supplies.

Ancient Ancestor of Pea

PeaNut 160,610
August 2004
Posts: 6,482
Layouts: 90

Posted: 2/26/2014 1:30:38 PM
I'm happy for those who enjoyed purchasing the CM products that they may be making a return to the market. There was definitely a void left for many consumers and consultants. I wish her good luck with this reproduction.



PeaNut 594,977
September 2013
Posts: 805
Layouts: 7
Loc: There's no place like home...
Posted: 2/26/2014 2:59:00 PM
I just got an email from my CM/AZ consultant that she is jumping ship and going over to the new company, Heritage Makers. She must not have a no-compete clause. She was with them for almost 20 years, and embraced the new company very enthusiastically and professionally, at least to her clients. Things must be going badly with AZ.


PeaNut 563,258
August 2012
Posts: 258
Layouts: 3

Posted: 2/27/2014 7:25:26 AM
Way, way back I used to go to CM crops, but honestly, got tired of all the, "Oh, you have 'contraband' (i.e., not CM products) in your scrapbooks." along with a look of disdain. Of course, to help support the Consultant holding the crop, I always bought some of their products while there. CMs lines were cute, but seriously, how many times were you supposed to use those cute products over and over and over again? That gets old quick!

I do have sympathy for those who only used CM products, because they were so loyal to that line and then poof, it was gone. I'm sure they felt lost for a period of time. If a company can't go with flow and provide what consumers want/need, they aren't going to make it, especially in today's economy.


PeaNut 26,963
January 2002
Posts: 1,144
Layouts: 1
Loc: No. Virginia

Posted: 2/27/2014 8:44:30 AM
I'm hoping they bring back the albums, pages, protectors, and adhesives. They were the only things I purchased from CMCs.



PeaNut 332,493
August 2007
Posts: 19
Layouts: 0
Loc: Virginia

Posted: 2/27/2014 8:38:50 PM
I'd love to see some more tools and supplies like the old CM ones. It doesn't appear that AZ is going to have those, and they were my favorite things from CM.

AZ is definitely not for me, and I do feel left high and dry by CM. All my albums and pages are CM, but I have moved away from their paper and stickers and embellishments.

My CM consultant is still holding crops, but the AZ stuff does not appeal to me at all, and I know that crops aren't in the AZ business model. I wonder how long they will be in business?

sarcasm: just another service I offer.
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