|Posted: 6/15/2010 10:23:46 AM|Firstly, I'm SO happy and thrilled to be here at Two Peas! It's an honor to chat with you today and I hope we have a good time learning from each other and being fabulous!
Today I'll be discussing Client Interaction. Now, before you turn off and think THIS GIRL IS AS FUN AS DRIFTWOOD, I want to explain it in a way that you can hopefully apply to aspect of your life and or/business. Specifically, I'll be talking about Client Interaction in three phases, much like the way I eat my dessert. Beginning Middle, End. Duh. So much of my brand revolves around my clients, so ensuring I have a way to mold that is tantamount to my success.
Before a client even reaches out to contact me, she's most likely done her research. And in today's age, that research exists on the web. So she'll likely view my blog and website. Now, for those of you haven't seen my sites, allow me to explain something: Both sites literally ooze of me. My thumbprint is on every page. My words in every possible place. Heck, my bio section on my website is broken in to SIX sections! Yes, it's about what I do (photography), but it's more about who I am (Jasmine Star). That's key.
I want to give every reason for a prospective client to walk away. To not call me. Yes, this sounds crazy, but it's true. I don't want a client who wants a photographer, I want a client who wants me as her photographer. That's a big difference. When viewing my online presence, I run the risk of her not liking me (I'm obsessed with canned tomato sauce and I dress my dog in clothes...I get it), but that's just what I want. I want a distinct feeling about my work and who I am even before she emails or calls me...because by the time she is ready to book, she's quite certain of her decision.
By the time the client is ready to pick up the phone or book a meeting, she is informed of who I am. She's educated. Why? Because I put it all out on the web for her. She knows I love my dog, Polo...she knows I have an amazing husband...she knows I like watching Real Housewives of New York City...she knows I never say no to chocolate...she knows where I recently went on vacation. Yes, she knows all of that and more. Because the more she knows, the less I feel like a business, and more like a person.
When we finally do meet, she's asking about Polo and JD and will most likely chat about Real Housewives too. Because I've given her more reasons to find a common ground with me. Essentially, she trusts me. And this is powerful. Our consultation is filled with laughter and is chalk full of details about her upcoming shoot...and, yes, she does most the talking. Which is what I want a consultation to be; a time when a girl walks in and lets me know she's ready to invest in feeling fabulous.
By the time the shoot rolls around, my clients are always ready. Why? Because I've tried my best to prepare them. On the web. I am constantly posting new shoots on my blog, writing new articles to help clients, and posting personal stories as a way to connect us. One of the hardest things for photographers is to have clients loosen up in front of the camera, right? Well, can you think about anything you've done leading up to that point to avoid that feeling?
When I'm shooting my clients, we often chat about commonalities and recent experiences...this helps when it comes time to pose my clients. If they're telling a funny story, they feel comfortable doing so because we've established that relationship...and then all I have to do is photograph their laughter. Woohoo! Trust is a powerful component to what I do as a photographer. To what WE do as PHOTOGRAPHERS. But how often do we shy away from allowing people to connect with us for fear of the unknown? Why do we stop ourselves from giving clients every reason to want to link into who we are as people, not merely business owners?
If you're feeling like you're not getting enough from your clients on a shoot, perhaps you should think of ways to prepare them leading up to it. Think of yourself as a photo coach of sorts. You want your clients to perform well, so make sure they're seeing new work on your blog, they know a lot about you from your bio section on your website, and you're sharing more about who you are a person on the web. This will change the experience and you'll soon discover client interaction is much more rewarding this way.
Loc: Southern Louisiana
|Posted: 6/15/2010 10:34:27 AM|you had me at Real Housewives of New York...
Great stuff!!! Thanks so much for sharing!!!
Loc: West Virginia
|Posted: 6/15/2010 10:41:36 AM|I'm not in business - but...
you had me at Real Housewives of New York...
The more I know, the more I realize how much I don't know!
Blogging at ---> bended road photos
Loc: Roy, Utah
|Posted: 6/15/2010 10:42:06 AM|
Thank you, thank you, thank you!!! You have such a great way about you that just oozes personality. I love how it comes out in your writing, and you can tell from your images that your clients are so comfortable with you. Thanks again for such great advice.
Life in Moments Photography Blog
Canon 40D!!!!!, Canon XT, Canon 18-55mm, Canon 50mm 1.8
For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone. - Audrey Hepburn
|Posted: 6/15/2010 10:46:52 AM|Fabulous! I *may* be a major blog stalker of yours. This advice makes total sense though. It is great to "see" you here on 2peas! Thanks!!
Nikon D90 | Nikon 85 mm f/1.8 | Nikon 50 mm f/1.8 | Nikon 35 mm f/1.8 | Tokina 12-24mm f/4 | Tamron 90 mm f/2.8 macro | SB-600 | PSE7 | JoTote!
Steph, the midnight crafter
Loc: Long Island, NY
|Posted: 6/15/2010 11:09:28 AM|
Great stuff! Thanks so much for sharing!
|My blog: http://elizabethkristinphotography.blogspot.com|
Loc: pacific northwest
|Posted: 6/15/2010 11:46:02 AM|
Thanks for putting that all together. I mostly only shoot people I already know so far, but I can see this would help a ton if you didn't already know them! Thanks
Loc: Montreal, QC
|Posted: 6/15/2010 11:52:13 AM|
Wonderful advice! Thank you!
Loc: Lehi, Utah
|Posted: 6/15/2010 11:58:35 AM|
I've had the chance to see you speak in person and I am amazed how just how much charisma can be in one little person.
You amaze me.
Prayers: You need 'em? I've got 'em <3
Loc: St. Louis, MO
|Posted: 6/15/2010 12:13:58 PM|Great advice! And something I can easily implement. (says she who has to reign in the impulse to share every random thought on Facebook. )
Thanks for coming to hang out with us photo peas!
Nikon D700-a dream come true
70-200mm (old AF film lens)
Promaster 7400EDF flash
Close up macro filter set
1 Pea, 2 Pea, Red Pea, Blue Pea
Loc: Victorville, CA
|Posted: 6/15/2010 12:22:48 PM|
Thank you, thank you, thank you. My biggest drawback is I am shy, so this helps a lot. Thanks
Loc: Upstate NY
|Posted: 6/15/2010 12:47:17 PM|Thanks for the tips!
Loc: central IL
|Posted: 6/15/2010 12:54:06 PM| Thank you for sharing yourself with us! Great stuff!
*When insPEAration calls you .. Answer it!*
~they make the weather and then they stand in the rain and say "Shit, it's raining!" ~
~Live simply. Love generously. Care deeply, Speak kindly. Leave the rest to God.~
Ok, I have 5000 posts...now what?
Loc: West Virginia Mountains
|Posted: 6/15/2010 1:02:46 PM|Thank you so much for coming by and sharing all of that info with us! You should stick around and play with us
Sony A200 DSLR
Sigma 105mm f/2.8 EX DG Macro
Sony 18-70mm f/3.5-5.6 (kit lens)
Sony 50mm f/1.4
Sigma 70-300mm f/4-5.6 Telephoto/Macro
Sony 75-300 f/4.5-5.6 Telephoto (it was on sale for $69.00...I couldn't resist!)
Sony HVL-F20AM flash
|Posted: 6/15/2010 1:10:47 PM| So happy to see you sharing tips with us! I am going to print out this post and save for later use - I know it will come in handy! Thanks so much for being a part of our photography learning experience - I love your work!
Nikon D90, Nikon 35 1.8, Nikon 55-200, Nikon 18-55, Tamron 18-200, Nikon 85 1.8, Nikon 50 1.4, Tamron 28-75, SB600 (though I have no clue how to use it yet!), 5 in 1 reflector and a few other misc. photography gadgets! Plus theres plenty on my wish list!!!
Loc: Spring, TX
|Posted: 6/15/2010 1:10:58 PM| you and your work! I stalk your blog and I love seeing your beautiful work as well as hear about your dog, Polo!
Thank you for taking the time to share your insights. We all know you are very busy and to take the time out for the "peas" is just another expression of who you are...keep being you!
Canon 5D, Canon Rebel XT
100 mm 2.8 macro
85 mm 1.8
50 mm 1.8
Loc: Oh Canada
|Posted: 6/15/2010 1:23:11 PM|
Thanks for sharing and it makes perfect sense.
Smile_Please POTD Blog
Canon EF 50mm f/1.8, Sigma EX 10-20mm, 18-50mm, 18-200mm DC OS, Tamron 28-75 f/2.8, 430ex, Kenko Tubes, CS3 & LR
I PEA in my big girl panties! =p
Loc: Denver, CO
|Posted: 6/15/2010 1:57:54 PM|AWESOME! your work! =) Thanks so much for sharing with us.
Ancient Ancestor of Pea
|Posted: 6/15/2010 2:13:32 PM|
Thank you sooo much for stopping by here at 2P's to lend us your amazing advice!
What you wrote makes so much sense - I love it! Thank you again for sharing your expertise with us!
Loc: New Zealand
|Posted: 6/15/2010 2:23:14 PM|Thank you so much for taking the time to share this with us.
|Posted: 6/15/2010 2:37:38 PM|
Great advice!!! Thanks for stopping in to offer your tips and tricks!
Loc: hanging with a Border Collie
|Posted: 6/15/2010 3:05:30 PM|
Thanks Jasmine, you rock. And btw... I am hooked on your expression...ghetto fabulous from a presentation you did.
You are like everyones BFF to your clients!
mama to 3 now!
|Posted: 6/15/2010 3:27:45 PM|thanks for sharing with us!
|Posted: 6/15/2010 5:06:21 PM|
Thank you Jasmine!! I am a fellow blog stalker of yours and it is so good to see you here! Thanks for the amazing advice!
|"When ye are in the service of your fellow beings, ye are only in the service of your God." Mosiah 2:17
My camera stuff:
17-55 2.8 IS
(Hopefully the list will get longer soon)
|Posted: 6/15/2010 5:38:51 PM| Thanks SO much, Peas!!! Y'all know how to make a girl feel welcomed!
Ancient Ancestor of Pea
Loc: Boston, MA
|Posted: 6/15/2010 7:04:08 PM|
Thanks so much for sharing your tips with us. Love your work, and appreciate your coming here to share a bit of you with us!! Thank you!!!
|Posted: 6/15/2010 7:08:46 PM|total jasmine star fan here... i about sprayed my water all over when i saw your posting here!!
thanks for the grand advice as always
|Posted: 6/15/2010 7:15:42 PM|
Thank you SO much!! Great advice!
|Posted: 6/15/2010 7:48:07 PM|Awesome!! Thank you so much! Now, to get up the courage to put myself out there
Loc: E. Washington
|Posted: 6/15/2010 9:15:55 PM|
Thank you so much for sharing your knowledge!
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
Loc: Southern Ohio
|Posted: 6/15/2010 10:44:54 PM|
Thank you for sharing with us! Great advice!
What's in my JoTote:
Sony Alpha 350
Sony VG B30AM Grip
Sony 85 f/1.4
Sony 50 f/1.8
Sony 55-200 f/4
Sony 18-70 f/3.5
Minolta 50 f/1.7
Minolta 70-210 f/4.5
Minolta 35-70 f/3.5
Minolta 2000xi Flash and Minolta 2800af Flash
What's on my computer:
Loc: Port Coquitlam, BC Canada
|Posted: 6/15/2010 11:15:17 PM|
Thx for sharing with us. The absolutely makes sense!
Rae Clevett Photography
MY GEAR: Canon 5DMKII, Canon 7D, Canon G12, Speedlite 430EX, 580EX & 270
LENSES: 28,50,85,100 macro,15 mm fisheye,17-40,24-70,24-105,70-200 F/4 & F/2.8, Sigma 150-500
EDITING: Photoshop CS5 & LR3, CALIBRATED WITH SPYDER 3 Elite
Loc: So Cal
|Posted: 6/15/2010 11:30:01 PM|You ROCK! Everything about you ROCKS! I've followed your blog for some time now and I LOVE the new layout! One of the many things, but one of the first things I liked about you SO VERY MUCH was how HUMAN and open, candid and REAL you are. I don't know you, but feel like I do. So I can only imagine how your clients feel. You've done everything you set out to do by making yourself avaiable, real and personable! Thank you so much for taking the time to stop by our little board and share your wisdom!
Loc: Layton, UT
|Posted: 6/15/2010 11:34:24 PM|After what you said, I am feeling REALLY good about myself right now. Well, I feel pretty good about myself most days, but that is beside the point here
I had a client call today, and it would have been a very big session (for me, anyway). But when talking to the client, I could tell they were not fully satisfied with my prices. They loved my work, and what I offered, and all my experience. They just didn't want to pay for it. I actually had a thought that I should throw in some kind of random discount, just so they would book with me.
But then I thought, "Why?" Why should I lower my standards? Why shouldn't they raise theirs? I decided to stay true to myself, and stick to my guns. I haven't heard back from them, but I am not going to cry over it. This is who I am, and what I can offer. And no, I am not going to sell myself short for you. Unless you are family. And even then it is if-y.
To pea or not to pea that is the question.
|Posted: 6/15/2010 11:52:11 PM|Thank you for sharing with us, you are amazing!
50 mm 1.8
Nikon fisheye 10.5
Nikon 85 mm/1.8
Tamron 17-50 mm/2.8
My blog: Whatever
My Etsy: My Etsy
I pea a lot...
|Posted: 6/16/2010 12:22:33 AM|TFS! I totally agree. I try to put my own spin on what I say on my blog too.
Oh, and I tried to friend you on facebook and it told me, "sorry, this user already has too many friends"...LOL!
Looks like your theory works a treat! Everybody loves you and wants to be your friend!
Loc: Virginia, where my heart has always been
|Posted: 6/16/2010 6:33:11 AM|
Did not have a chance yesterday to say thanks, so Thanks!!!! Great info here, lots to consider if/when I start my own website.
Nikon lenses & flash, AB400 and softbox
Loc: Madison, WI
|Posted: 6/16/2010 7:36:04 AM|To quote Wayne and Garth, "I'm not worth, I'm not worthy!" (Sorry about the Wayne's World reference, it's still my favorite movie. Hmmm maybe I should put that on my blog? )
I spent one night (or two) going back to the beginning of your blog and reading every post. I laughed out loud when I read something that said, "JD said I should think about getting some business cards." It's very inspirational to see that you were once like us, at the beginning.
Thank you for all you do and all you give back,
Serendipity Photo Studio,L.L.C Madison, WI
Newborn photographer for the largest delivery hospital in the state of Wisconsin!!
How did I get this gig...timing and tenacity!
Canon 5D Mark III, 5D Mark II, 50D, 24-70L ,135L, 50 1.4, CS5 and LR 3
Wishing I was in Ireland
Loc: Minneapolis, MN
|Posted: 6/16/2010 9:51:17 AM|
Thank you so much for taking the time to come here and share such great advice with us.
"All that is necessary for evil to prevail is for good men to do nothing." Edmund Burke
50 Peas in a pod.
|Posted: 6/16/2010 11:39:33 AM|First off, I'm a total blog stalker of yours as well. I'm new to DSLR and your blog is by far in the top 3 of my favorites. I read it every.single.day! Second, when it comes to your dog Polo, I DO get it!! See my user name????...yeah!
Thank you so much for sharing this. It's very helpful and I always learn so much from you. Watched you online at the Escalate Live and it was wonderful. Hope you'll stick around and thanks again for sharing your knowledge with us.
|* * * * * * * * * * * *
Darci, my wonderful hubby and my two spoiled pugs, Gracie & Emma.
In my Snugglens bag:
18-105mm kit lens
|Posted: 6/16/2010 2:15:21 PM|
I am a huge fan of your work! Thanks so much for sharing with us.
Canon 5d Markii
Loc: Southeast Kansas
|Posted: 6/16/2010 3:37:53 PM|holy cow! i love this and you and your work...just found you recently but you are so awesome, and i am totally glad i did...and now you are here at 2peas even more fab!
|Posted: 6/16/2010 4:16:44 PM|
Thank you so much! Great info here!
Loc: Jersey Shore
|Posted: 6/16/2010 4:38:44 PM|
I've done the same as some others above- the first time I saw your blog, I had to take several nights and go back and read from the beginning. I love your photos and your willingness to share your story and your advice on your blog. Your posting here was so great, too! Thanks!
|Posted: 6/16/2010 4:46:13 PM|Jasmine, thanks so much for taking the time to share this with us. This is very helpful to me since I'm kind of in the beginning stages of trying to get a business going. I really appreciate you coming here to share!
|Posted: 6/16/2010 8:10:51 PM|Hi Peas!
You have NO idea how wonderful it is to hear some of you have read my journey from the start...I definitely want people to know I started with nothing...had verrrry little money...didn't know anything about digital photography...but somehow found a way to follow my passion. I have no doubt you will do the same!
Loc: San Ramon, CA
|Posted: 6/26/2010 1:42:56 AM|
THanks JAsmine... you said it right... when someone is calling to have "You" to photograph them.. you must be doing something right.
Loc: Idaho, USA
|Posted: 6/26/2010 1:51:26 AM|Jasmine thank you so much for sharing this with us! I just learned so many things! Thank you again! I am going to implement some stuff on my blog right now! And yeah, I may be one of your blog stalkers as well. Love your work!
5D Mark II
50mm 1.2L | 100mm 2.8 | 135mm 2.0L
AB800 | Pocketwizard Plus | LumoPro LP160 | iMac | CS5
Loc: East Coast
|Posted: 6/26/2010 7:52:55 AM|No way! J. Star right here on 2peas!?!?! I'm too star-struck to speak!
Thank you so much for sharing, Jasmine! I am a HUGE fan of you, firstly and your work, secondly.
|Canon 40D | 50 1.4 | 100 2.8 | kit lenses | CS4