It's our pleasure to have Amber Crowell giving us a little background on the wonderful new products coming from Simple Stories!
WHAT ARE YOUR UPCOMING COLLECTIONS?
and December Documented:
8 New themed SN@P! Sets - Everyday, Baby Girl, Baby Boy, Him, Her, Love, Christmas and Family:
WHAT WAS THE INSPIRATION BEHIND THEM? Say Cheese has been a collection I've dreamed about doing since the conception of Simple Stories - see the whole back story here of how it all started.
The new SN@P! sets are the extension of our popular SN@P! products - and have bit of snap goodness in every set. We wanted to provide customers with more themed sets with the same SN@P! look and feel, but with different color palettes and icons for all of occasions in their lives. We LOVE the bold colors, graphics and fun coordinates.
(Pictured: Sn@p Family 3x4 Cards)
WHERE DO YOU LOOK FOR INSPIRATION? Everywhere!
ONCE YOU HAVE A CONCEPT FOR A COLLECTION, WHAT IS THE DESIGN PROCESS LIKE? We experiment with different color palettes to get just the right look, then I work with our designers one on one to come up with the original illustrations and artwork for the icons and design elements. I work with our designers throughout the whole process from picking the color palette, sketching elements, paper and designs to quotes, words and sayings. It always amazes me when they take my ideas, and turn them into art that exceeds my expectations!
HOW DO YOU DECIDE ON THE NAME FOR A LINE? It's usually different for each line - sometimes before we start a collection I already know the name while other times it takes root during the design process and the look and feel of the collection
HOW DO YOU NAME THE PAPERS? This is another fun part of the design process, we usually pick common terms from the elements of the collection. I try to match the look and feel of the paper with the name. For instance, in Smarty Pants our "School Spirit" paper has a rich school plaid front with yellow stars back -it's just fitting of all things school spirit from uniforms, banners and flags.
WHAT IS THE MOST REWARDING PART OF DEVELOPING A COLLECTION? I love the whole process - even the late nights and stressful deadlines - but the best part is when it finally all comes together and everything's complete and introducing that new collection to our customers..nothing beats hearing how excited they are about the design, collection and how plan to use the products or how excited they are to create an album with our quick and easy approach.
WHAT IS THE MOST CHALLENGING? Juggling all of the deadlines, managing several design projects at once, and timing everything to get a release out the door at just the right time. I'm a perfectionist and want to make sure everything's perfect...
WHAT IS YOUR FAVORITE PIECE FROM YOUR NEW RELEASES? Obviously I love everything from all our releases, but my favorite would have to be the new Autograph Book/Mini Album from the Say Cheese collection. This is something that I've dreamed about for a long time (along with the entire Say Cheese collection) - and to me it's the perfect autograph book; pre-designed autograph pages in a cool, trendy design perfect for a character’s autograph, then a corresponding 4x6 pocket page where you simply insert the photo of your favorite character. It’s a printed chipboard, spiral bound 4x6 book with 12 double-sided 4x6 pages, and 12 4x6 pocket pages
Thanks so much for sharing with us, Amber! Keep up with everything new from Simple Stories on their blog, and browse their products in the Two Peas store!